We are very proud to announce the launch of our partner Athos. Athos is the first wearable bio-sensor that is built into daily fitness attire. It measures muscle effort, heart rate, balance, reps, cadence, form, time, and activation, and pairs with the Athos app to deliver relevant and easy to understand data. Go to to learn more.


We partnered with our friends at Wired to explore the future of wearables.


Branch is an industrial design and branding agency in San Francisco. Founded by creative directors Josh Morenstein and Nick Cronan, Branch is the love child of love children. Growing up in the Bay Area, both Josh and Nick are the sons of accomplished designers/borderline hippies, who instilled in them at an early age the importance of design, craftsmanship, customer service, and most importantly, to love what you do, who you do it with, and what you make.




A second generation Industrial Designer, Josh was exposed at an early age not only to the world of art and design but also to the notion of craftsmanship, and the importance and permanence of objects in our lives. After years of summer jobs pouring metal at his father’s foundry, Josh worked at Lucasfilms ILM, setting the stage for his career in design. Josh was a Senior Designer at frogdesign and Design Director at newdealdesign. Prior to co-founding Branch, he was Partner and Creative Director at fuseproject.


Prior to co-founding Branch in 2013, Nick was Design Director for Dr. Dre’s Beats at Ammunition with Robert Brunner. Before that he was at fuseproject with Yves Behar, directing creative for clients such as Herman Miller, Samsung, OLPC, CocaCola, Johnson&Johnson, Barnes & Noble, and Puma. Born into design, the son of Michael Cronan and Karin Hibma of the renowned studio CRONAN, Nick brings a deep-seated perspective on the history and future of design.


An agency in the traditional sense, Branch offers design and brand consulting to clients from Fortune 500s to start-ups. We will work with you to get your product beautifully and carefully branded, designed, engineered, manufactured, packaged and on the market for launch. We design products that have a positive lasting impact on people and the world around them.

Through an exclusive partnership with the only active metal foundry in San Francisco, we are also able to create and manufacture proprietary designs, as well as work with craft-focused companies that want to manufacture in the United States.

With over 30 years of combined professional experience, we've led some of the most accomplished design teams in the world, and worked on the most innovative projects to date for clients such as GE, Beats by Dre, Herman Miller, Samsung, Coca Cola, Puma, The North Face, OLPC, Ouya, Logitech, Duracell, William Sonoma and others.

Our design work has garnered over 100 design awards including IDEA, Spark Award, GOOD, I.F., Red Dot, AIGA, INDEX, D&AD, and our work has been exhibited in the Cooper-Hewitt National Design Triennial, MOMA and the Chicago Art Institute. So, chances are you probably own, use or want something we've designed. Our most recent work is unreleased and still confidential, so stay tuned. Please join our mailing list for more updates, and in the meantime, shoot us an email to learn more.